CLIENT: Macy's
Kiss & Tell
As part of a corporate social-responsibility program and philanthropic effort, all proceeds from sales of this volume in Macy's stores will go to the American Heart Association in a partnership to promote women's heart health.
Why a book?
"A book is personal and a great gift. Once you've discovered content that resonates, you have a strong connection to the customer and an impactful gift. For Kiss & Tell, we knew we had a great idea that could tell two stories: 1) great celebrity kisses, and 2) heart health facts to raise awareness for GoRed/American Heart Association. It is a sure win for Valentine's Day gift-giving and identifies Macy's as a destination for what's new."
Why Chronicle Books?
"Your reputation is one of quality. And when cost is under consideration, it's important to find a partner who can deliver both excellence and price. That's what we found with Chronicle Books."
—Christina Beem, Vice President, Marketing, Macy's