CLIENT: Jordan Vineyards & Winery
The Art of Decanting: Bringing Wine to Life
By educating wine lovers, this distinctive volume deepens the brand experience with Jordan wines.
Why a book?
"To demystify the Art of Decanting.
To add ritual and ceremony to our already busy lives.
To share historical information about the origin of the tools.
To create brand awareness in a beautiful and subtle way."
Why Chronicle Books?
"Chronicle was highly recommended by many friends, including John Lasseter [executive vice president of Pixar]. Everyone at Chronicle Books was respectful of our goals and aspirations for the book. Chronicle really spoke up when they felt strongly about a point. We backed down to their wisdom. Their philosophy on book size, marketing, and PR was on target for what we wanted. The proofing process was exceptional. Color corrections were great. Timelines were kept. This is my first book and I could not have imagined a better experience. Everyone at Chronicle Books was a joy to work with."
—Sandra Jordan, Creative Director, Jordan Vineyards & Winery