CLIENT: Joe Boxer
A Brief History of Shorts: The Ultimate Guide to Understanding Your Underwear
We created a book for Joe Boxer that promotes its brand and adds to its "cool" merchandise.
Why Chronicle Books?
"Chronicle provided us with amazing expertise in the making of our book, A Brief History of Shorts. The team had complete control and total understanding of how to provide the best experience from the reader's point of view. Our customers love the book, and it remains one of the most successful projects JOE BOXER has ever done to advance the brand message."
—Nick Graham, Chief Underpants Officer Joe Boxer