CLIENT: 100 Minute Company
One Hundred Questions
We worked with Nick Graham to package his book, One Hundred Questions. The book featured one hundred questions on how to build a long-term brand in a short-attention-span world and served as a promotional vehicle for his business, the 100 Minute Company.
Why a book?
A book provided something tangible to be given away at the TED Conference and was also encouraged to be used as a note book during the conference. This allowed attendees to interact with the strategic thinking of the 100 Minute Company while driving awareness of the company.